Well, maybe not a Rock Star, but you do want to build your own Home Brand. Where to start…
First question…”what’s your point of view”
What’s your look? In one word… “what is it”? “Can you show me an image of what it looks like?”
Are you onto something new? Something the market has not yet seen?
Is it a new take on a current trend? “it’s like….”
Is is a new take on something old?
Second question….is there a market for your look, beyond your friends and family?
Third question….is your market growing or shrinking?
“What if no one knows my name?”
Let’s talk about that next time.
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